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Sleeping like a baby because consistent movement calms your nervous system, not just your muscles.
More excitement for life because when your body feels steady, everything else feels possible.
Visible strength because 30 days of daily, progressive movement adds up fast.
A flatter stomach and a stronger core because you're training your deep core and pelvic floor every single day, not just doing crunches.
Less inflammation because you're moving and fueling your body in a way that actually supports it.
More confidence because real progress builds real confidence.
Energy that lasts for days because you're building strength without burning yourself out.
Finally trusting and beginning to love yourself again because showing up for yourself for 30 days straight proves you can.
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Heidi’s 30-Day Challenge is a 4-week challenge experience designed for women whose bodies are no longer responding to the old “eat less, do more” approach. It combines hormone-smart workouts, supportive nutrition, education, accountability, community, and coaching to help you work with your body instead of against it.
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Yes. The 30-Day Challenge is designed for a wide range of fitness levels, including beginners. There are different program options and levels of support so you can choose an approach that fits your current body, energy, and season of life.
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This program was created for women in their late 30s, 40s, 50s, and beyond who feel like their body has changed and the old ways of getting results are no longer working. If you are dealing with stubborn belly fat, bloating, low energy, poor sleep, brain fog, mood swings, or workouts that suddenly feel ineffective, this challenge was built for you.
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Four full weeks of guided training plus bonus resources to keep you supported the whole way through.
Join Heidi, and the community for weekly lives where we share nutrition tips and mini transformation
You get detailed workout plans for the whole 60 days with instructions for every single exercise in the Get Fit Classic Program.
Workout Plans
Movement Video Library
A complete movement library with step-by-step instructions for every single movement in the challenge, so you always know you're doing it right.
30 days FREE inside my app + 4 weeks in my private challenge community (workouts, tracking, accountability, and community all in one place)
ONLY $197
Hurry! The Challenge Begins August 31st
Heidi leads you step-by-step through each day’s workout program so there is no guess work.
Start Here Guide for 30 days of success with hormone nutrition guidance and a complete success road map
Disclaimer
Statements on this website have not been evaluated by the Food and Drug Administration. Products and programs are not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before beginning our or any program.
The information provided on this site is for informational and educational purposes only and is not intended as medical advice or a substitute for advice from your physician or other qualified healthcare professional. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. ALWAYS consult with a healthcare professional before starting any diet, exercise program or dietary supplements. You should not stop taking any medication without first consulting your physician.
Testimonials Disclaimer
Individual results may vary. Regular exercise and proper diet are necessary to achieve healthy weight loss. The testimonials featured may have used more than one Heidi's Transformation products or other programs to achieve desired results.
Your 30-Day Challenge includes 4 weeks of support, hormone-smart workouts, free hormone-supportive meal plans, access to the private challenge community, 30 days of free app access, educational resources, movement instruction, accountability, weekly lives, and bonus support throughout the challenge.
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No. There are both at-home and gym-based options inside the program. Whether you prefer working out at home, in a gym, or a mix of both, you will have options that fit your lifestyle.
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Yes. The 30-Day Challenge includes hormone-supportive meal plans and nutrition guidance designed to help support energy, muscle, metabolism, blood sugar balance, and consistency. There may also be additional nutrition support options for women who want deeper coaching.
No. This is much more than a workout program. Heidi’s 30-Day Challenge includes workouts, meal plan support, education, community, coaching, and accountability. The goal is to support your body more fully, not just give you exercise plans.
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Welcome
Heidi welcomes you to the 60 Day Get Fit Challenge!
Simple Behavior Changes you can make with your nutrition NOW to prepare for week 1!
Healthy Cinco De Mayo Recipe!
Join our dance party with Kass & Emily of the Little Bits of Awesome team
Join Val and take a walk through the portal, where to find guides/logs + how to contact support!
Danielle live
Preparing for the physical/mental challenge ahead. What to expect weekly/how to join the zooms.
Mother’s Day “Hard as a Mother” workout with Heidi’s Mom + explaining the Weekly Challenges starting TOMORROW!
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If you're sick and tired of feeling sick and tired, and you're DONE dealing with:
ONLY $197
Hurry! The Challenge Begins August 31st
"It was a wonderful experience and I am so proud to have finished the program."
-Briana N.
It's simple, doable, and built to help you create consistency from day one.
Whether you're brand new to working out, getting back into it after time off, or just want a smarter, more sustainable pace… this program meets you exactly where you are.
"This has been life changing in so many ways! I have the confidence I’ve been searching for. I don’t let people talk down to me. I’m advocating for myself."
Jennifer
Built for Perimenopause. Rooted in the Core.
"This challenge has been amazing! The connections with this amazing community have been priceless."
Julie
"The last 60 days were amazing... The learnings were mindblowing, the community was amazing, the energy was off the charts and the changes I see in myself are hard to comprehend."
Stephanie
Imagine 30 Days From Now...
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What's Included in Your 30-Day Challenge?
What People Are Saying About the Heidi's Get Fit Challenge Classic
FAQs
What People Are You Ready For Transformation?
"I now have belief in myself and what I'm capable of! I gained genuine happiness, peace, flexibility, endurance and stamina!
-Allison
Everything you need for the next 4 weeks — daily coaching, your full core and workout program, hormone-smart nutrition guidance, and a community that gets it. All in one place, for less than a single personal training session.
YOU PAY ONLY $197
Hurry! The Challenge Begins August 31st
Your 30-Day Journey:
One Challenge, Four Phases
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Because the body changes, and the plan had to change too. What worked in your 20s and 30s may not work the same way in your 40s and beyond. Heidi created the 30-Day Challenge to reflect that reality and offer women a more supportive, hormone-aware path forward.
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You should still join. The app and the 30-Day Challenge serve different purposes. The app gives you workout access and tools you can use over time, while the 30-Day Challenge is a guided 4-week challenge experience with a specific structure, private community, weekly lives, support, and resources designed for this reset.
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The Challenge is designed to help support better energy, reduced bloating, improved consistency, stronger workouts, muscle preservation, improved confidence, and a more supported metabolism. Many women also join because they want help with belly fat, cravings, poor sleep, inflammation, and feeling more like themselves again.
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The Challenge begins on August 31, 2026 and includes 4 weeks of challenge support, along with 30 days of free app access as part of your enrollment.
You can use whichever option works best for you. If your home setup allows you to do most of the gym-style movements, you can follow that path and swap in at-home alternatives when needed. The goal is to stay consistent and choose the option that best supports your body.
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Heidi’s 30-Day Challenge is an evolution of the challenge, created for the body you are in now. The old Get Fit Challenge was built in a different season, when the focus was more general fitness and transformation. The 30-Day Challenge keeps the same spirit of accountability, support, and results, but shifts the approach to better support women dealing with hormone changes, stress, sleep disruption, belly fat, bloating, and changing metabolism.
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Yes. The 30-Day Challenge keeps the same challenge spirit people loved before: structure, accountability, community, encouragement, and transformation support. What is new is the hormone-aware approach behind the workouts, nutrition, and education.
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That is exactly why this program was created the way it was. Heidi’s 30-Day Challenge is built to give you structure, guidance, and support so you are not left guessing. Whether you are starting fresh or starting over, there is a path for you inside the challenge.
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Most fitness challenges tell women to push harder. Heidi’s 30-Day Challenge takes a different approach. It was built to help women support their hormones, stress response, energy, recovery, and metabolism while still building strength and momentum. It is not about punishing your body. It is about learning how to support it now.
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Then you are exactly who this challenge was created for. Heidi’s 30-Day Challenge was built for women who feel frustrated because the old methods stopped working. This challenge helps you take a new approach for the body you are in now.
When we enter our late 30's, we begin a phase called "perimenopause." This is, well… when most women start to feel crazy: anxiety can peek, sleep is impossible, hot flashes begin, libido decreases, and we just don't feel like ourselves.
If you love spending time in the gym and want more structured resistance training layered on top of your daily challenge work, Fit Over 40 in Under 40 is for you. As a challenge member, you'll get bonus access to Phase 1 (the first 4 weeks of the full 8-week program) with 5 days of training per week, efficient and purposeful, designed around your life. Every workout is 35–40 minutes: long enough to get real results, short enough to stay consistent.
Because a faster metabolism doesn't happen by accident after 40 — it happens by building the muscle that drives it.
Because resistance training protects more than your muscles — it's one of the best tools for long-term bone density and lowering fracture risk.
Because strength you can feel in everyday life (carrying groceries, getting up off the floor, keeping up with your kids or grandkids) matters more than strength you can only see in a mirror.
Because you don't need hours in the gym to get real results. Just the right kind of work, done consistently, for the body you're actually in now.
Heidi Lane Powell is a New York Times bestselling author, entrepreneur, mom of four, podcast host, IFBB Pro, and one of the most recognized transformation experts in the world.
She rose to national prominence as the co-host and lead transformation expert on ABC’s Extreme Weight Loss, where she spent five seasons helping individuals lose up to half their body weight over the course of a year through fitness, nutrition, behavior change, and relentless accountability.
Her work has since expanded far beyond television. Heidi co-created the Transform fitness app, which helped nearly 100,000 users worldwide, co-founded a multimillion-dollar nutrition and supplement company, and now continues to coach and guide thousands of women through movement, strength, and consistency inside her Show Up app and online fitness challenges.
Heidi is also the host of the Heidi’s Lane Podcast, where she leads honest conversations around women’s health, healing, mindset, hormones, motherhood, and rebuilding through life’s hardest transitions.
But what truly shaped Heidi’s approach to transformation was her own 15-year battle with an eating disorder, the recovery journey that followed, and the evolving relationship she has had to build with her body through every season of life.
Living through both the extremes of competitive bodybuilding—where she earned her IFBB Pro card—and the deep healing required to rebuild trust with food, exercise, and herself taught her something she would later see echoed again and again while helping morbidly obese individuals reclaim their lives on national television:
Hi! I'm Heidi
real transformation has very little to do with what we eat and how we move, and everything to do with how we learn to love ourselves, prioritize ourselves, and care for ourselves.
That philosophy became the foundation of her life’s work.
And when her own body began changing in her 40s—with the exhaustion, unpredictable body changes, poor sleep, mood shifts, anxiety, and the feeling of doing everything “right” but no longer recognizing herself—it only deepened that understanding.
Because this season of life requires more than discipline.
It requires wisdom, self-compassion, nervous system support, muscle preservation, hormone awareness, and learning how to work with the body instead of against it.
That combination of elite transformation expertise, recovery-based wisdom, and lived experience navigating the hormonal realities of midlife is what makes Heidi uniquely equipped to guide women through lasting change.
She doesn’t just teach transformation.
She teaches women how to work with their bodies, understand their hormones, and come home to themselves. Heidi’s mission is to provide women the roadmap for every phase of life, empowering them to become the CEO of their own health with clarity, confidence, and self-trust.
LEARN THE BASICS, RIGHT DOWN TO YOUR CORE.
"Small, consistent changes is how I have gotten to my goal weight. I am not the person I was at 307 or 250 or even 200."
Sandra
"Everything was so well put together and executed. I think it was the best challenge so far."
Kim
"I feel like I'm finally becoming friends with the person I've been all along. I am also capable of continuing not just restarting. And that feels like the greatest transformation of all. ❤️ "
Jeanette
